Notes On Guy Kawasaki’s 12 Lessons

1. Experts are clueless. Figure stuff out yourself. 2. Customers cannot tell you what they need. They describe things in terms of better, cheaper, faster status quo etc… they don’t know innovation 3. Biggest challenges beget the best work. Huge challenges are what people rise to do their best work of their career. 4. Design counts. Not price.. Read more […]